Holocaust survivors. World War II veterans. Even a peace broker between India and Pakistan.
Those are just some of the more than 6,000 residents living with us in Benchmark Senior Living communities across seven states in the Northeast.
More important than where those brave individuals live is how their experiences can inform our response today to the same racism, bias, hatred and violence they lived through and fought against in the past.
As a values-driven company, Benchmark wholeheartedly condemns all expression of bigotry that has reared its ugly head throughout history and once again attempts to sink its poisonous claws into a world desperately in need of empathy, kindness and connection.
Serving families and their senior loved ones with empathy and without bias has been our goal for over 20 years, and the thought of anyone in our care or in our community being treated disrespectfully goes against all we believe in.
Since the events in Charlottesville, we at Benchmark have taken time to reflect on and recommit ourselves to our mission to Elevate Human Connection in all that we say and do.
With that in mind, Benchmark has chosen to contribute to a project under way in Boston that will stand for inclusion and peace: Martin’s Park.
Eight-year-old Martin Richard lost his life in the 2013 Boston Marathon bombing, and many of us remember seeing the picture of him holding his handmade poster, “No more hurting people. Peace.” With our contribution, Benchmark embraces the values of the Martin Richard Foundation – “Choose kindness. Build bridges. Do more.”
Additionally, we are planning to launch internal initiatives to reinforce our values and support our goal of being free from any cultural bias and racism within our ranks so that everyone feels valued, welcome and included, regardless of nationality, race, religion or sexual orientation.
It’s important to us that our current and future residents, families, associates, business partners and agencies understand how deeply we are committed to our values and mission. We want all individuals to feel, when walking through the door of any one of our Benchmark communities, that they are entering a place of civility, empathy and human kindness. That’s how every home should be, and that’s why so many call Benchmark home.